Communication and pandemic: optimizations to be made during the crisis

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Happiness: For the same reasons already mentioned, communications that offer support and joy are highly valued in times of crisis. Customers and consumers are isolated and will appreciate a brand trying to make them smile or laugh.

Today, the Internet is not just one of the most important shop windows: it is your only shop window. That is why it is imperative that it is super presentable. Your clients have to be able to brazil mobile database find you easily and be aware of your communication channels, opening hours, security measures and any other important updates. These are some fronts to take into account:

Organic content: Take advantage of this space to let your followers know how your business continues to operate. If you are working from home, share photos. If you are shipping, let them know which areas and what the cost is. Organic content is the best way to keep your customers updated as it is a free strategy and a means of direct contact.
Paid Ads: Use ads to promote your products or services online and let your customers know they don’t have to leave their homes.
Website : Add a pop-up message with the most important information and the measures being taken in your business. The pop-up message is very effective for this purpose as users cannot ignore it.
E-commerce : If you didn't have an e-commerce yet, you'll have seen how essential it is to get through this stage. Many businesses had to create online stores in a hurry. But now that everyone has one, it needs to be optimized. The top bar can be an elegant way to inform about possible delays, discount codes or any relevant information regarding the pandemic.