Product line and related concepts

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Creating a product line is one of the ways to attract customers and increase business profits. Different company products are aimed at their audience. A wide range of products allows you to offer the client more and fully cover their needs. In this article, we will tell you what a product line is, how the product matrix works and how to manage it.

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A product line is a list of goods and services of a company united by similar characteristics and purpose. One brand can have several product lines at once. Umbrella branding also works , but here the main brand has sub-brands with their own range.

Some examples: products for a specific hair type, different tariff plans slovenia phone number list from a telecom operator, a variety of courses in an online school.


An example of a product line would be a variety of products for curly hair.
The idea is not just to sell the buyer, for example, one shampoo, but to offer him a whole line of special products.

Differences from similar concepts
We have already mentioned several concepts that need to be clarified.

Assortment
Product range is a list of all the products offered by a manufacturer or brand. The range is divided and combined into different product lines. This makes it easier for customers to navigate the variety of offers, and for businesses to promote and sell their products.

Product Line Matrix
A product matrix is ​​a sales strategy for a company's product line. This concept is broader than just a list of similar products. A matrix can include several product lines.