A tripwire is a marketing tool used to increase conversion in a sales funnel

[Joywtome231]

A good tripwire should be built into your sales funnel - it leads customers to purchase the main product.
Errors when creating a tripwire
Here are the most common mistakes companies make when developing a tripwire:

High cost . In pursuit of profit, a marketer may set a price that is too high for a tripwire. Here, you need to remember that its main task is to attract customers to buy, and not to get immediate benefits. The tripwire marginality may be zero. You will recoup your costs after selling the main product or service.
Low product quality. Sometimes companies, in an effort to save money, offer customers a tripwire with reduced quality. This is a fundamentally wrong decision, since in this case a person will not be able to appreciate the value of the product and will not return for repeat purchases.
Complex acquisition. If a person has to perform more than two or three actions to buy a tripwire, they will most likely abandon the purchase. Create a customer journey map and make sure that the processes are optimal. For example, two possible actions are to fill out a short contact form and pay for the purchase.
Duplication of the main product. If the buyer can almost completely satisfy uganda phone number list his needs with the help of a tripwire, then he will not be motivated to buy your main product or service. Make sure that the tripwire only partially solves the customer's problem and smoothly leads him to the next purchases.

The tripwire for the online school was chosen poorly, as it almost completely duplicates the main product
In the example above, the client gets access to all lesson recordings for 390 rubles. No one would want to pay ten times more to get feedback on homework. Therefore, the tripwire in this case is unsuccessful.

To sum it up
It is an inexpensive product or service that encourages customers to make an impulsive purchase “here and now.”

The main task of the tripwire is to help a person make their first order, introduce them to the product, quality and service of the company. The following can act as a tripwire:

discount on your first order;
subscription for a trial period for a symbolic price;
product samples at a big discount;
access to useful materials for a limited time;
an independent part of the service for a small price.
An effective tripwire must have a value that exceeds the cost of the main product or service. It must also be easy to use and obtain, cover only part of a person's needs, and smoothly lead the client to purchase the main product.