However, this method has two problems. First, you know nothing about the quality of the customer base you are acquiring. The data may be outdated and useless. You need better information. Second, this method is not always suitable, since customers who are not familiar with your company will not be loyal. As a result, you will spend money and get nothing in return.
However, in any case, there are areas where this method can be effective, provided that the data is up to date.
Services for creating and maintaining a client base
In order to use user data correctly and make it useful, it is important to store it correctly. The most important thing is to be able to structure the collected information so that it is easy to analyze in the future. There are several popular tools that allow you to create and manage databases. Let's consider the most popular of them
1. Excel and Google Sheets
The first, simplest and most visual tool for maintaining a database is spreadsheets. You uruguay phone number list can create a convenient table format for you and enter customer data into the database.
With Excel, you can, for example, set up a simple accounting system, segment customers, add notes about contacts, and save a history of interactions. Google Sheets, for example, is especially useful for teamwork, as it allows multiple employees to work on a database in real time, share information, and leave comments.
Pros:
Can be customized to suit the needs of a specific team.
Possibility of integration with other programs via plugins.
Cons:
Limited possibilities for automation.
There are no analytical tools.
There are no specialized functions for working with clients, which makes it difficult to manage large amounts of data. As a result, it is not suitable for large companies (only small businesses).
Ease of use and accessibility.
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