makes strategic decisions in the company and bears full responsibility for them;

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Knowing who is making deals can help you develop arguments for presenting your goods, services or products.
You can choose the most effective communication channels that the decision maker uses. For example, if business owners read public pages on Telegram, then that is where you should place your ads.
There is no need to waste time and energy on people who will not make a purchasing decision.
So finding the decision maker is important. It allows you to focus your efforts on those who can actually close the deal. For more tips on how to close a deal, check out our blog post .

The difference between LPR, GLPR and LVR
In addition to the decision maker, there are other people in companies who influence the conclusion of deals.

The CLPR is the chief decision maker. This is usually the head of the company, who indonesia phone number list has the right to make any large-scale decisions. The CLPR occupies the highest management position. He or she can be the CEO, the general director, or a member of the board of directors. This can be a board of directors, several people at once, who decide which deal to make and which not.

Unlike the decision maker, who can make decisions within his department or area, the chief decision maker has a broader range of powers. Only chief decision makers can conclude major transactions.

Main characteristics of the GLPR:

occupies a senior management position;
coordinates the work of various departments;
makes the final decision.
A decision maker is a person who influences decisions. This is an employee or specialist who, although not directly empowered to make decisions, influences the selection process. A decision maker has expert knowledge, which is why their opinion is taken into account.

Main characteristics:

has expertise and knowledge that influence the outcome of the transaction;
can act as a consultant for decision makers and chief decision makers and can influence the decisions of colleagues;
often involved in processing information about products, goods and services.
Let's go back to the example about the CRM system. Manager Oleg contacts the head of the sales department of the online school Dima and tells him what a great tool the CRM system is. The head of the department is interested, but must discuss this information with the owner of the online school - Alexander, since Dmitry himself is not authorized to conclude this type of deal without the manager.