How do I optimize the performance of my WordPress site?

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Whether you want to increase your website traffic through paid advertising, SEO, or social media sharing, performance optimization is an absolute necessity.

On the one hand, it allows you to increase switzerland cell phone number list your conversion rate in the event of product sales and therefore a better turnover. But it also allows you to improve your SEO with respect to Google , and therefore to enjoy a better general positioning for the keywords naturally targeted by your website.

In this article we will see 12 tips that will allow you to optimize the performance of your WordPress site.

1 - Choose an optimized WordPress theme

Choose a theme that is well-coded and has a loading time of less than 3.0 seconds. Try to avoid themes that are overloaded with unnecessary features as they will slow down your site.

If a WordPress theme has caught your attention on one of the well-known marketplaces such as themeforest, check its performance on the PageSpeed ​​Insights site by inserting the theme's URL.

If the theme score is above 90 or displayed in green, it means that the theme is of quality. Otherwise, avoid opting for this theme as much as possible, because optimizing it in terms of code will certainly take a lot of your time even if the visuals are attractive.