Why is it worth investing in inbound marketing?

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The creation of SEO-optimized inbound marketing content allows you to intercept spontaneous visits from users looking for concrete solutions for their needs and generate traffic. For this purpose, in the creation of websites , a landing page is created that the user reaches through searches on Google and similar engines and promotional campaigns on social networks: in landing pages, the content is offered in exchange for an advantageous action (subscribing to the company newsletter, requesting contact, providing your email address...).

The context in which the contents are presented is also very important: an ebook can be valuable and attractive, but if it is presented on a site that is slow to load, not optimized for mobile devices, lacking information on the brand, contact methods, the trust and interest of the visitor can fade. To convert users into contacts and then into loyal employment data customers, you need to leverage the most appropriate calls to action for the type of materials: for example, inside the articles you can place a button created specifically to push the visitor to observe the call to action and respond by providing you with their contact details.

Thanks to the research activity of long tail keywords not adequately exploited by the competition in their creation of websites , we can easily intercept those specific searches where competitors do not have the skills or the interest to satisfy. We can therefore create specific content thanks to which we appear authoritative and competent experts in the sector.