Soulo’s marketing strategy. Simply put

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This was in contrast with the strategy of many SaaS companies. Tons of SaaS companies were focused on creating top-of-the-funnel content—neglecting to mention how their tools played a part in solving the issues their content was covering. This meant hundreds of thousands of visitors to their blogs, but hardly any conversions to signups. This was where Ahrefs ecelled.


These two driving forces eventually became the core of : First, create new zealand cell phone number list content about topics that have search potential, so the company’s blog could get passive organic traffic to the site. Second, plug the Ahrefs toolset inside their content and demonstrate to visitors how to use Ahrefs better. Here’s an eample from one of their latest articles about Featured Snippets: content strategy 5 It has all come full circle.


By improving the product and coming up with more features, Tim created more opportunities to talk about Ahrefs features in the company’s content. As other companies have found using similar content strategies, by creating more content to show off the feature set, Tim also created more opportunities to improve the product through feedback. It was a win-win-win for Tim, Ahrefs, and all of the company’s customers.