Replicating our analysis to improve your team's press coverage

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High link counts from your placements allow you to gauge the syndication networks of the placements you’re accessing, while high Total Domain Authority measures the relative value of linking domains to gauge quality. Along with further defining the types of links (especially Dofollow links, which are the most valuable link type), these metrics have the potential to predict the impact of a campaign on a website’s overall authority.


Often, historical research designs, such as cause brazil number data effect studies, can have limitations. This collection of data provides valuable insights into correlations to help us assess patterns and trends.

Our analysis used historical data from across our agency across clients, campaign types, and scope of associates, reinforcing internal validity. So while the specific baseline metrics are tailored to our team, the framework we offer for establishing these baselines is transferable to any team.

Implement these methods with your digital PR team to help define KPIs, establish baselines, and test your ideas:

Track these ten metrics that set the KPIs of digital PR outreach for each campaign or initiative to maintain a running historical record.
Determine the average spread by averaging the mean and standard deviation for each metric from a sizable, representative sample of campaigns to establish your team's baseline metrics.
Examine any trends in your team’s efforts in relation to KPIs (i.e. pitch count) to optimize your team and resources.
How does your team go about defining the most important metrics and establishing baseline ranges? How do you optimize these efforts to get the best press coverage? Uncovering these answers will help your team coordinate more effectively and lay a productive foundation for future outreach efforts.