Quality of SEO capabilities

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Maturity of technical SEO capabilities
First, let's dive into the maturity model for search knowledge and capabilities.

We measure an organization on several key criteria that contribute to SEO success:

Collaboration - How well relevant stakeholders bulgaria number data and collaborate to deliver the best possible work within the organization, and between the organization and service providers.
Mobility – How mobile-friendly and optimized the brand is.
Technical - How core technical best practices are consistently implemented and maintained.
Content - How integrated is organic search into the practice and process of digital content marketing.
On-page - How limited or extensive the optimization is on the page for brand content.
Off-page - The breadth and depth of a brand's off-site optimization, including link building, local listings, social profiles and other off-site assets.
New Technology - Desire and adoption of new technology that impacts search, such as voice search, AMP, even structured data.
Analytics - How data-centric the organization is, with no management or measurement of any kind, from mirror performance reporting to rearview, to search decision-making that is entirely data-driven.
Search capabilities scorecard
Click on the image to see the full-size version.

Stages of SEO skills maturation
We assign each of the above criteria to one of these stages:

Stage 0 (Adverse) – The client is engaging in harmful or damaging SEO practices.
Stage 1 (Non-existent) – There is no discernible SEO strategy or implementation of the strategy, and search is a completely new program for the client.