If the lead converts into a customer,

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Assuming you’ve optimized each step of the conversion funnel, you should have some qualified leads that are ready to become paying customers. However, your work isn’t done here. You’ll need to continue to nurture those qualified leads. After someone takes the desired action and converts on your website, you’ll want to bring those people back into the funnel to get them back into business. Retention is a critical part of growing your customer base, as this will be revenue you don’t have to pay for — this audience has already shown a strong interest in what you offer.

A show them your other products or services and start the cycle over. For example, let’s say you provide tree trimming services and your customer came to you to trim the oak trees in their large cambodia number data backyard. After the job is done, continue to reach out to that customer about other services like weed control, stump removal, or whatever else they might find useful. You can do this by inviting them to your email newsletter or your social media channels. Send coupons and promotions via email. If you have an online store, include loyalty content in their shipped orders so they understand how much you value them as a customer.

Along with boosting this repeat business, focus on improving your product pages by removing friction and doing everything you can to encourage shoppers to checkout. Test and improve your checkout flow by answering common questions along the way.

Important points
Improving your funnel is a process that takes time, so don’t be afraid to experiment. It may take a few different offers before you find the one that gets you the most conversions and retention. So create as many TOFU offers as you can think of to cater to the many different personas that make up your customer base. From white papers and e-books to free trials, your TOFU content is the first step in building that relationship with your customers.