Exploit loss aversion

[mahbubamim077]

Benefits : the sales letter is a real one-to-one communication ; if well constructed, it allows you to communicate directly with your potential customer, reducing advertising costs.

Costs : to write a truly effective sales letter, you must master persuasive copywriting! This means spending time and money to study, write, test and start over. Alternatively, you must rely on a professional copywriter who can help you build a communication that really works for those who receive it.


Online Advertising: Google Ads and Facebook Ads
Both platforms offer various types of ads, to be set based engineer data on the marketing objective you want to achieve: to acquire new contacts, for example, call extensions in Google ads are extremely effective. Thanks to Facebook, it is possible to make sponsored ads aimed exclusively at collecting emails or phone numbers.
Benefits : if well-designed, advertising on Google and Facebook allows you to reach a very specific target of people, at low costs.

Costs : the costs per contact are low, it's true, but the quality of the leads you collect is not always guaranteed: Furthermore, you always need to employ one or more resources to carry out your advertising campaigns, monitor their progress and analyze the results. Not to mention the time and expertise to create texts and graphics, necessary for this type of sponsored ads.