Screenshot of Sprout's cross channel analytics
Social media market research helps you find the right influencers or content creators to collaborate with. Insights can tell you if they match your brand values, have similar audience types and create content that consistently engages. Your co-creators can also play a key role in product development to expand your reach.
For example, Target offered influencer Tabitha Brown a first-of-its-kind deal following her first year working with the retailer. Their exclusive Tabitha Brown collections include clothing, swimwear, accessories, home car owner data and office products, food and kitchenware.
Screenshot of a TikTok video showing Tabitha Brown's vegan products in Target
How to find: Monitor collaborations to see how their content is performing and get insights to make tweaks to remain aligned with goals. Also, track your lead conversions and see if you are getting enough return on investment (ROI).
How to share social media market research findings org-wide
Social insights provide rich insights that benefit the whole org including product teams, customer care, sales and support.
To share your findings with these various teams, your data needs to present a holistic narrative and connect your data to company goals to highlight its true impact, without being complicated. This type of strategic data storytelling requires effective visualization elements like charts, graphs and word clouds that synthesize the data alongside other business intelligence. This enables all stakeholders to understand the larger picture, with insights from every key business channel.
Sprout creates presentation-ready charts and graphs that break down customer, competitor and industry insights from across social networks. Also, combine these insights with your Tableau data for a more comprehensive omnichannel view.