THE FOCUS ON SHORTS IS GETTING BIGGER
Short videos on YouTube are a real hit: over 50 billion views are already generated every day. To meet this trend, the platform recently introduced new advertising options for this area. But that's not all. Neal Mohan, CEO of YouTube, has set clear priorities for 2023. In addition to the increased use of AI tools and the promotion of podcasts, the focus is on expanding the shorts functionality. creators to play their short video in a side-by-side layout with another short or a long-form video. This allows them to react to trends, current events and clues at lightning speed - similar to TikTok's Duet or Instagram's Remix for Reels .
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A milestone in corporate communications: LinkedIn has introduced a revolutionary update that gives selected company pages the opportunity to interact directly with users. The introduction of this innovative feature promises a completely new dimension in maintaining customer relationships.
In the era of the digital age, social networks such as LinkedIn, TikTok , YouTube and Instagram are becoming increasingly important in the search for products and services. Companies are increasingly recognizing the value of so-called social selling by addressing potential customers directly on these platforms and building a personal relationship to ultimately generate more sales.