Impressions and clicks

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Metrics for Google Ads
Finally, in our list, we will tell you which are the most relevant metrics for your nurse database Google Ads campaigns .

27.
Number of impacts and clicks your ads generate on Google.

28. QS
Quality Score is based on CTR to measure the quality level of your ad.

29. Cost per conversion
It refers to how much it costs to convert each lead or customer with an ad.

30. Middle position
This is the average position your ads occupy on Google. Each SERP displays 7 ads, so if your average position is less than 7, your strategy is not entirely effective.

31. CPC
Cost per click is the amount of money it costs you for each click on an ad for your business.

If you want to be successful with your Google Ads, you need to keep track of these metrics to determine if you are actually getting optimal results for your aspirations and possibilities.

Here is the link to a free Google Adwords guide for you to download!