9. Subscriptions help retain loyal customers

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Optimize voice search by using traditional search engine optimization and semantic strategy
Optimize product/service descriptions for search using natural speech like “who,” “what,” “where,” “why,” “when,” and “how”
8. Businesses focus on optimizing for conversion
In today’s economic landscape, consumers are spending less and less often. According to Shopify’s The Future of Ecommerce + Trends 2022 report, in a survey of global Shopify Plus merchants, 35% have seen shrinking average cart sizes, and 50% are seeing less site traffic and lower conversion rates.

With so many brands embracing multichannel marketing, home owner data marketers need to focus on optimizing for conversion on social media and search engine advertising. Gone are the days of identical messaging across traditional channels like billboards and postcards. Today, companies have to craft a cohesive brand presence while curating the appropriate messaging and content across various social channels.

How to act on this:
Prioritize customer care across your brand’s channels.
Include a call to action link or button in content.
Showcase testimonials and reviews across your channels.
Brands are adopting subscription models to attract loyal customers while boosting profitability and retention rates. Subscriptions and/or memberships are becoming more popular due to economic instability and inflation.

B2C brands in particular are marketing subscription plans as an opportunity to save money, some even promising lifetime price rates as a registration incentive. Gated membership communities like Fabletics and Lululemon are rising as well. The model leans on FOMO, offering members VIP-style treatment with exclusive access to products, events, etc.