PPC advertising also has certain rules that are important to respect

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Another disadvantage is that for effective management of PPC campaigns, knowledge of other marketing tools from Google, such as Google Merchant and Google Analytics, is also necessary.

. It is not possible to promote the entire range of modern market through all types of targeting - adult content, alcohol, tobacco products, drugs, gambling, weapons, healthcare and pharmaceuticals, political content and financial services are subject to certain restrictions. If you violate Google Ads policies, your ad may be rejected and Google will simply not display it.

The most common reasons for ad rejection or what to avoid
If your ads aren't showing in Google Ads, one of the most common reasons is that they have been disapproved for non-compliance with Google Ads policies . Google is not only tightening its existing terms and albania phone number list conditions, but also introducing new terms and conditions that affect advertising campaigns that have been running without problems for some time. In case of frequent violations of Google Ads policies, your entire account may even be suspended , so you should pay special attention to Google Ads policies. There can be quite a few reasons for disapproval of an ad, here is a list of some of the most common:

Your landing page contains prohibited content . Not only your ad , as mentioned above, but also the page you are linking to must not contain prohibited content. Google reviews your landing pages to ensure that they do not contain anything that violates their policies.
Your landing page is not yet active . Ads that link to landing pages that are not active will be automatically disapproved by Google.
Your ad uses low-quality images or videos . Google automatically disapproves ads that use blurry images or images that don't fill the entire image size. This also applies to videos with poor audio quality.
The ad contains words that are all capitalized . Google Ads does not allow the use of capitalized words except in certain exceptional cases. These include coupon codes, common abbreviations, trademarks, brand names, and product names. For example, for one client, I had to write “ČNB” as Czech National Bank in words or put the abbreviation in lowercase.