Customer Success

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Customer Success , Care and Support: Understand the Differences
You might be wondering, why create a new name for account manager, support, or even tech support?

That's the trick! Many companies that decide to implement Customer Success do not take into account the cultural and operational changes necessary for Customer Success to actually be a success!


When we talk about customer service, we usually work with account managers, mainly in advertising band data and publicity agencies.

They work with a portfolio of clients and specific account managers by segment or some other criteria adopted by that company.

We are talking here about the professional who takes care of the briefings , of bridging the gap between creation, for example, and the client, translating their expectations to transform them into deliverables.