A great way to market your podcast is to create short videos from your recorded podcast

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By the time you have completed all the steps and are at the stage where you are dealing with marketing your podcast, you have come a long way and done a lot of work. Even if your podcast does not have thousands of listens, it is important to realize that even one listen or download of your podcast is one real person, with whom you are starting to build your own community of listeners .

The average podcast has just over 100 listeners , so if you've crossed 100, you're better than half of all podcasts. Until you have your own community of listeners, it's wise to leverage existing communities. In practice, this means finding groups on social media that might be relevant to your content and sharing your podcast with them .

which you then publish on social media platforms like TikTok, Instagram Reels, Facebook Reels, or YouTube Shorts. These are short segments of tens of seconds that contain the most interesting or controversial information from the podcast.


And the price? Don't worry, it's not a fortune. You can learn brazil phone number list more about this service for cutting short videos for TikTok and other social networks here .

What do such videos look like? Check out my TikTok videos, for example .


If you feel embarrassed, remember that you are adding value to the community with your content. So your marketing should also add some value to people , if you only share “spam” links, you will not gain any popularity - on the contrary .

If you try to use “questionable” marketing techniques, you will only turn off potential listeners. The key to reaching and interacting with your community is authenticity and the added value that your podcast will add to the community.