Add subtitles to your videos

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Produce videos that can be watched without audio
A study has indicated that 85% of the social network's users tend to watch Facebook videos without any sound. This behavior means that videos produced for Facebook have to be a little different from those on other video platforms.

Invest in shorter content that has brief descriptive texts and in productions that do not require explanations — like a simple recipe, for example.

5.
Considering the above topic, you can already imagine that the Facebook audience does not like facebook data to be interrupted with a video audio played without their authorization.

With this in mind, the social network publishes videos configured to play silently, giving the user the option to activate the audio or not.

What you have in your favor in this case is that videos that are played without sound, but with subtitles , retain the audience's attention for much longer. So use this video strategy on Facebook to achieve better results.