How to use variables in Google Tag Manager?

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Variables are used in two cases:

to store data used when activating triggers;
for storing and transmitting data used during tag operation.
In many cases, it is enough to activate built-in variables that are constantly updated. Currently, the following categories are available: Pages, Utilities, Errors, Clicks, Forms, History, Video, Scrolling, Visibility.

What is the data layer?
The data layer is a JavaScript object that is used to el salvador telegram data pass information from your website to the Google Tag Manager container, allowing you to assign values ​​to variables and fire tag triggers.

The system can process the following categories of information:

product data: product name, price, category;
information about the marketing campaign: traffic source, medium;
transaction data: basket amount, payment date;
customer information: new or regular customer.
Installing Google Tag Manager: a universal way
To set up Google Tag Manager, sign in to your Google account and go to Tag Manager .

Click "Create Account" to create an account for your company or organization.

Installing GTM

Next, enter an account name and select your country.

Note: Google recommends that you only create one account for each company, regardless of whether you have one website or multiple websites. Your company name can serve as the name of your account.

Add a container name . A container is a piece of code that you add to your website for GTM to work. Typically, you will use one container per website, so your container name can be the name or URL of your site. Then, select the “Target Platform” you want.