A press release is one of the main tools of a PR specialist. A well-written press release is also an effective tool. In this article, we will tell you how to get the most out of it.
According to CISION research , 35% of journalists call press releases the most useful source of information and 20% of journalists say they trust press releases.
Press releases remain the main way for brands to deliver mexico mobile database information to journalists. In this article, we will tell you about the rules for writing and sending press releases to the media, which will increase the chances of publication.
What is a press release
A press release is a story about the company's events:
financial results,
charity events,
events,
launch of new products,
mergers and acquisitions,
completion of a new round of investments, etc.
The main thing in a press release is the news hook - what you want to tell the journalist and his readers. The rest of the "bricks" of the structure, which we will talk about below, are laid on this basis, as on a foundation.
Types of Press Release
Depending on the purpose of the publication, a press release can be:
Informational — designed to inform the general public about the company's actions. Informational press releases are also divided by topic: product, financial or investment, HR, project or release case.
Announcing - tells about an upcoming event: press conference, event, etc.
Post-release - talks about events that have already taken place.
What should be the news hook?
We have already said that the most important thing in a press release is the news hook. The news hook is close in essence to the news, only news usually means already published information. The news hook is the plot of the story itself, about which you can write a short note, an analysis with the participation of experts, or a review.