Their circulation is small, and the article will not have a wide coverage - this will be your insurance if something goes wrong. In addition, such publications are easier to contact, there is even a chance to get on the cover.
But there are pitfalls here: small, highly specialized publications may have a vague editorial policy, so the final result is not guaranteed. In any case, familiarize yourself with the editorial requirements in advance, so that there are no surprises and disappointments later.
When you compile a list of topics for a publication that a top manager is willing to comment on, do not try to embrace the immensity. This always looks suspicious to the editorial staff. It is better to limit yourself to two or three topics that the manager is particularly well versed in.
A top manager proudly holds a copy of the magazine “Secrets of an Agronomist” with his photo on the cover
Sometimes it is better to get on the cover of a specialized jamaica mobile database publication than to publish a note in small print on the last page of a large federal media outlet
Choosing a journalist
Once the publication has been decided, it is time to select a journalist. Of course, it happens that the director knows in advance which journalist he wants to communicate with. For example, Mikhail Fridman from the entire Vedomosti editorial staff gave an interview only to Alexander Bekker. But this is not a frequent situation, and most often the press service can select or prepare a journalist itself.
The first thing to pay attention to is how well the journalist understands the topic. It is better if his level corresponds to the level of a top manager, and he is able to maintain an interesting conversation on the topic. After all, if the journalist asks boring or inappropriate questions, then the interview will be bland.
Therefore, in some cases it makes sense to prepare questions for the journalist. You can also send a list of sample topics or explain certain difficult points.
Top manager confused by journalist's off-topic questions
Anyone would be at a loss in his place!
We agree on the article
Coordinating a quote is the right practice. After all, if it is given as direct speech, then the person has the right to familiarize themselves with what will be published under their name.
At the same time, be prepared that there are territories where you will not be allowed. For example, some publications do not allow you to edit headlines or edit photos. It is better to find out such details of editorial policy in advance.
It is worth considering that rewritten and combed articles are always visible, so try to trust the publication more. Journalists know how to make their material read, they are interested in this no less than you.