The indicator may be displayed variably.

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KPI (key performance indicator) – the main business metrics by which the effectiveness of advertising campaigns is measured.

It is very important for every business to understand its KPIs, because without this it will be impossible to clearly set tasks for the contractor and accurately evaluate it according to the plan/fact principle.

A business can calculate and display KPIs to a el salvador telegram data contractor based on a large number of indicators, for example: CPC, conversion cost, CR (conversion rate), ROAS, ROI, etc.

The more metrics you can digitize in your business, the deeper your understanding of the "norm" of various metrics for your project, the more specific your communication with the contractor will be, and the more precisely you will be able to manage paid advertising.


UTM tag
A UTM tag is a parameter added to the URL of a website page to tag traffic from different sources.

Thanks to UTM tags, we have the ability to distinguish traffic from different sources/advertising campaigns/advertisements and evaluate effectiveness in the most precise way possible.

Tracking is done using services such as Google Analytics.

Required UTM tag parameters:

utm_source: displays the advertising platform (Google, Instagram, Facebook, etc.);
utm_medium: displays the type of traffic (cpc, email, etc.);
utm_campaign: displays the name of the advertising campaign.
Note: you can write anything in the value of the UTM tag parameters, the above are generally accepted rules.

To summarize
Just as doctors have a large variety of professional terms and slang, marketing professionals also have these distinctive features.

Every business that hires contractors or runs advertising independently must understand the basic concepts. Without this knowledge, the business will inevitably encounter misunderstandings in communication with the contractor.