At the same time, the main task remains driving the "machine".

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There are many micro-processes through which the daily management of advertising campaigns takes place, when we talk about the macro level and strategic decisions that are the main key to the success of advertising campaigns in the distance - first of all, we will talk about bidding strategies.

So what is it? A bidding strategy is a set of optimization actions by Google aimed at making the most efficient use of your advertising budget.

Let's look at the main bidding strategy options austria telegram data you'll encounter when creating a search advertising campaign.

1. Conversions
Assigning rates

By choosing this type of bidding strategy, we “tell” the system that our main goal is to get as many conversions as possible within the given advertising budget.

The system will optimize the display of our ads for users who are most likely to perform the target action on our site. Because of this strategy, we can observe significant jumps in the cost of click in the advertising cabinet, which is the norm.