Focus on products that serve personal goals : Industries such as health care, beauty, education (skill courses), personal finance (savings, investment) tend to grow strongly. Increased online activity but less immediate conversions : Consumers spend more time on social media but tend to research and compare before making a purchase.
Livestream & Social Commerce Explosion : Selling brazil telegram data via Livestream on Facebook & TikTok is still the main channel, requiring businesses to invest in appropriate content and advertising. 1.2. Advertising costs slightly decrease compared to Tet peak : Due to many businesses cutting their budgets after Tet, CPM (Cost Per Mille - cost per 1000 impressions) and CPC (Cost Per Click - cost per click) tend to decrease slightly.
Less competition but more cautious buying behavior : Businesses can take advantage of this time to remarket or reach potential customers at lower prices. Potential customer groups still exist : Especially those who have not shopped during Tet or have new needs after Tet.
2. 2. Principles of Allocating Advertising Budget After Tet Based on consumer behavior characteristics and market trends, businesses need to adjust their budgets according to the following principles: 2.1. Divide Budget By Phase Advertising budget can be divided into 3 stages after Tet: Phase 1 (Week 1-2 after Tet) : Focus on remarketing and customer retention, reduce budget for direct conversion advertising.