This is called data unification

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Today, a good digital strategy requires many disciplines including creativity, design, research, writing and copywriting, technical operation, metrics, data analysis, etc. This forces internal marketing teams and agencies to form multidisciplinary teams that combine the various skills needed to achieve successful campaigns. Modern agencies already have these skills and can combine them into functional teams that serve clients. The challenge is for companies that do this with an internal team, where the appropriate approach is to make an inventory of the skills they have and seek to complement them with those of an agency. Modern agencies know how to form a team with the company's internal specialists.


Prioritize connected data and automation turkey whatsapp number data When an internal or agency team reaches digital maturity, they are able to measure and have data on all the marketing activities they carry out, even when online and offline are combined. This is a huge challenge and is rarely achieved, but it is the ultimate goal. . When online and offline data are unified, a complete perspective is achieved. The current customer journey is omnichannel, that is, it includes different online and physical channels, and being able to measure all the phases of that customer journey allows us to know what happens at each point of contact, how to reinforce successful actions, and how to correct those phases in the journey where the customer is lost.