The agencies billed the advertisers

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Analysis of the Law for Transparency in Advertising Contracting Since its publication, we agencies have had to consult with various lawyers and accountants to fully understand the scope of the Law and to be able to propose a new way of operating to our clients so that all those involved in the process comply with the Law. To comply with the Law there are two paths that at least we have analyzed… Law for Transparency in Advertising Contracting Audio player 00:00 00:00 Use the up/down arrow keys to increase or decrease the volume. Let's first review the current situation.


In the case of agencies that actually mediated the purchase of media, especially to provide a better service to the advertiser, these agencies billed their advertising clients for the media. It uk whatsapp number data was common for agencies to add a media item to our service invoice, to make it easier for the advertiser to deal with a single company and have a single invoice. for the media (Google, Facebook, LinkedIn, etc.), who paid us; we, on our own, contracted said media for their campaigns and the media billed us. This way of working is what can no longer be continued according to the new Law: Law for Transparency in Advertising Contracting Let's explore new ways of working In order to comply with the new requirements of the Law for Transparency in Advertising Contracting , the way of working must change and in general there are two new ways of operating that each advertiser must discuss with their agency to see which one suits them best.