Marketing campaigns, creating advertisements

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It was launched in and it didn't take long for the social network to become a worldwide craze, as according to data from the platform itself, it reached the mark of one billion active users around the world. The reason for such popularization The reason for such popularization is the abundance of creative and authentic videos produced by the platform's users.

This is because TikTok allows the creation of short videos that can chinese overseas america data be filled with the tool's features, such as the inclusion of music, texts and special effects. What initially was a tool just for young people to share fun videos, has changed with companies' perception of the potential reach that the content production format available on TikTok has the power to offer brands and the dissemination of products and services.

So much so that the So much so that the network currently offers several resources for carrying out and much more. Therefore, today this is another excellent channel for companies to promote their brands and attract their target audience. According to data from a survey about TikTok in Brazil, carried out by Opinion Box, in , the users interviewed positively noted the increase in companies on the platform.