What about consumer confidence?

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In early May, Burger King came under fire for the same practice. The “Ribs Whopper” burger contained only “rib flavour and aroma” – no pork ribs. The company said they were “always clear” about their ingredients, whatever that means. The “Ribs Whopper” burger was launched in late 2021, but following the McPicanha scandal, the misleading advertising came to light for people and the media.

Both companies said they included ingredient information in their ads, saying that both "picanha" and "ribs" were simply added flavors to the burger. But they chose to include this information in very small print, which could lead to confusion among consumers.


Consumer confidence is shaken and will take time to recover. In addition to usa phone number list the broken trust with brands, confidence in the segment has also been damaged.

We have several cases of brands that were inconsistent with their narrative and positioning and suffered a drop in consumer trust recently by omitting information about the function, manufacturing method or composition of their products.

For example, vegan beauty products that were being tested on animals, products that were positioned as fitness and healthy but were actually super caloric, among others.