6 gamification ideas for shopping malls and retail marketing

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Whether you manage a shopping centre or are in charge of achieving the marketing objectives of retail companies, you should know that gamification campaigns are your salvation to get that boost you need. Did you not know? Well, keep reading, because I am going to explain why a good gamification strategy cannot be missing from your marketing plan .

We can go back to the origins of the human species to austria mobile database find the first behaviours related to gaming. Recreational activities have a high percentage of success (and are becoming more so every day), as we can see from the data on the penetration of video games in Spain. In 2021, more than 18 million video game users were registered and, according to Kantar , gaming has established itself as one of the main entertainment activities.

Gamification campaigns to achieve marketing objectives
Shopping centre users are diverse. Depending on whether they are located in a large city, in a town hall in a tourist area or in a working-class neighbourhood, we will encounter different characteristics that will force us to design campaigns adapted to each location. But, while that is true, the use of playful dynamics will bring us guaranteed success in any of the situations we find ourselves in . Why can we affirm this so firmly? I will answer you with several examples that will make gamification campaigns a pillar in your marketing plan from now on.

Thanks to the actions in which the user must play to achieve a goal, a direct prize for participating or registration in a draw, we help to add value to our brand. In a positive way, we make the user enter a world that we have created, our ecosystem, in which they must participate actively, which will greatly help to improve the recall of our brand .