How to do user testing smartly or a marketing puzzle for advanced users

[suchona.kani.z]

In practice, we often encounter the opinion that only large companies with a big budget can afford user research. For example, a bank or a car manufacturer. That the key to valuable data is cutting-edge audio-video technology, modern research methods, and the know-how of an expensive agency.

Wrong! At AITOM, we know that even a very small customer can enjoy quality user testing . We only need three simple things (almost like in a fairy tale):

Common sense
6 carefully selected respondents. This is the number that, in our experience, will reveal 80% of the problems on the website.
Experienced UX designer with a computer
We have repeatedly verified with websites of various sizes and clients with different budgets that 6 well-chosen people are safely able to find and describe everything essential on the website that is worth changing or overseas chinese in canada data improving. Each additional respondent usually brings additional costs, but only marginal added value.

number of testers



Why make it complicated when it can be simple?
What do we mean when we talk about common sense ?

At AITOM, our first priority is always to focus the project on the goal. This means that we never jump into work on a project without having data from an in-depth analysis at hand. Why? Where? For whom? How? These are the questions that our initial study focuses on , the first step to the success of every implemented project.

If we include user testing in the initial study, it means an even more direct and effective path for the client. Who else but the target user can know the real answers to the questions:

What situation is he in when he searches for our product/service?
What does one base their decision on before ordering?
Does he understand our product/service well?
If we already have a website, where does the user move around it? Why do they leave?
Then all you have to do is listen carefully and write down (or record) the answers. Well-processed data from real users is a real treasure for further decision-making.