B2B companies in the Information Age

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You have decided to take the plunge and digitalise your B2B company or take its online presence to the next level. You want to increase visits to your website, form conversions, and the community on your social networks... But how can you achieve all this? Without a doubt, with a B2B marketing strategy that contains equal parts effort and quality content.

You’ve probably heard the phrase “content is king,” an canada mobile database expression based on the belief that content , especially text, is crucial to a brand’s online success. The author of the famous phrase is Bill Gates, and considering that his predictions about the coronavirus have come true, you might be interested in reading on.

Nowadays, the main role of a brand is its online presence. That is why industrial companies must always have a minimum: a website and a blog that is constantly updated. The blog is an inexhaustible source of information for both your future buyers and for Google, which will position the website based on the quality of its content.

As communication experts, we have often encountered companies that tell us that they have nothing to communicate, that they have no content to fill their blog on a regular basis. Well, no, every company has a story to tell about its products, services, its way of doing things, etc. You just have to find the marketing and communication expert or experts who know how to explain what the target audience wants to know.

B2B sales are an infinitely more complex process than they used to be. Not many years ago, business relationships were forged during conferences, trade fairs, business lunches, coffees, sales visits and phone calls. The weight of the sale fell almost 100% on the sales team, who had to know how to show the benefits of the product or service while leaving a good personal impression.