In this regard, the industry calls the "send gift" function of WeChat Stores an invention comparable to the "WeChat red envelope" back then.
As a domestic social giant, WeChat Stores has further connected social networking and ecommerce.
On the other hand, it has connected mini programs, video accounts and ecommerce to achieve the flow from public domain to private domain.
As early as August this year, Tencent announced that it would upgrade venezuela phone number list its video account stores to WeChat stores, and subsequently released a series of incentive policies and actions.
In December, WeChat Stores officially started the grayscale test of the “Send Gifts” function.
WeChat’s “Social Ecommerce”
This may mark the social "surprise moment" of WeChat ecommerce.
Tencent's thirdquarter report shows that as of September 30, , the combined monthly active account numbers of WeChat and WeChat have reached 1.382 billion, a yearonyear increase of 3% .
In the third quarter, the transaction volume of mini programs exceeded 2 trillion yuan, an increase of more than ten percentage points yearonyear.