Search intent attempts to understand why a search engine user types in the keyword they’re looking for. Understanding this intent is the best way to provide best answer content to these users. As search engines become more intelligent, intent is increasingly the best way to rank highly in Search Engine Result Pages. But understanding and capturing search intent is also one of the most important things you can do to generate leads.
Your ideal leads have specific intent whenever netherlands telegram data they use a search engine. this intent and provide users with the information they’re looking for, the quality of traffic to your site will rise. The people who find you via organic search will be looking for what you have to offer. Through your best-answer content, get to know your brand, start to associate you with your area of expertise, and then look to you for help if and when they become leads.
The right intent-focused SEO doesn’t just raise your brand visibility; it brings you the right visibility to generate leads. And, as the IPA proved, it continues to do so effectively over time.
An example of how this works: one of TopRank’s clients, a public accounting firm, came to us for help raising their brand visibility. Instead of focusing on general visibility, we developed a highly-focused SEO strategy to zero in on the relatively low-volume but high intent keywords the firm’s highly-educated, relatively technical audience would be looking for.
This strategy helped the client rank for over 55 new keywords in SERP positions 1-3 and earn a 96% year-over-year gain in new keywords in top search positions. Even more crucially, however, the keywords we were able to rank for drive the right kind of audience to the firm’s site permanently. The client has become visible to the right people for the right reasons, and the leads follow.