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But, with so many customer acquisition and loyalty tactics out there, how do you know what works best for your company, specifically?It seems complicated, doesn't it?But the answer is to calculate the roi accurately and act on it. The big advantage is that, in digital marketing, this is totally possible. You still don't know very well what roi is, how to calculate it and what it's for? So stay with us, we will explain everything you need to know about roi!In this post you will learn:what is roi (return on investment)?Why is roi important for the success of my business?How to calculate roi?How to evaluate your business results?What are the limitations of roi? challenges to using roi correctly advantages of knowing how to work based on roihow to optimize conversion rates?What else do you need to understand about roi?Frequently asked questions about roidownload this post by entering your email belowenter your email here don't worry, we don't spam.

What is roi (return on investment)? The term roi is an acronym for self employed data the english expression “return over investment”. Using this indicator, it is possible to know how much money the company is earning (or losing) with each investment made. future profit, such as marketing campaigns, sales training, acquisition of management tools, new customer retention strategies, etc.

This way, it becomes clear not only which investments are worth it, but also how to optimize those that are already working, so that they perform better. Roi can be calculated in several areas such as: roi from content marketing; roi from email marketing; roi from social media; roi from google adwords campaigns; roi from corporate blog; roi from seo, etc.