Facebook Ads or Google Ads: Which is the Best Tool?

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Contrary to what many people think, Facebook Ads and Google Ads are not competitors. After all, there are good reasons to use these two platforms in your marketing and sales strategy. In this post, you can learn more about the subject.

In traditional marketing, advertisements in newspapers, magazines and television are a common way to promote a business and promote sales. In Digital Marketing , we have a very similar, but much more powerful element : paid advertisements, also known as Ads.

There are several channels where you can invest in the ads tool. However, the two main ones are Facebook/Instagram Ads and Google Ads . They take the top spot thanks to their scope, the features they offer and the results they guarantee.

But what if you had to choose just one of them, which one would be the best?

In this post, you will learn about the particularities brazil telegram data of each tool, discover which one is best suited to your strategy and the best way to combine these strategies. Enjoy reading!

Instagram and Facebook Ads
Facebook Ads is Facebook's paid media tool , which offers several ad formats. Because it has several targeting options available, it is very effective for advertisers, generating a higher number of conversions.

Through this platform, it is possible to create different audiences, mixing their interests, locations, genders, ages and many other options and, in this way, direct your ads to the right people.

With Business Manager , you can advertise on Facebook and Instagram, the biggest social networks today.

Below, check out some of the main objectives of Instagram and Facebook Ads campaigns:

Brand Recognition
This objective consists of presenting or reinforcing the brand's presence to network users. This type of campaign is normally used in the discovery stage between potential customers and the brand.

However, it is worth reinforcing that this objective is applied, most of the time, around intangible actions, making it difficult to evaluate its effectiveness in monetary terms.

When to use?
Brand awareness is perfect for brands that already have a market share but do not yet have a large audience. With the objective and target audience selected, the campaign will be broadcast to people who already know or are interested in learning about the business.

As the brand wants to be recognized, the ideal is to create attractive advertisements that catch the public's attention and are memorable so that the people impacted remember the brand.

Scope
This objective aims to broadcast the campaign to as many users as possible (within your target audience and budget). It is similar to the old mass leafleting.

Typically, brands that choose this objective want to achieve quick results to generate awareness on a large scale.

However, the reach objective has its drawbacks. It doesn’t take into account the user’s interest in the brand, i.e. it doesn’t analyze the user’s previous interactions with the content and can’t determine whether the user will interact with the ad. This can lead to a lower CTR (click-through rate) of the ad.

When to use?
This objective is ideal for promoting a local business , such as a new burger joint, for example – as it is possible to attract the maximum number of people to visit the establishment and increase your customer base.

If this is your focus, remember to also segment your audience geographically, selecting those who live or work close to your business, thus qualifying by location.