Have a longer duration than social media posts

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It reveals how many people clicked on the links in your email. To improve that rate, you can create more targeted CTAs to make it clear what offer they will have access to, and you can also run A/B tests to find which models get more clicks.

Click-through rate

This refers to how many people clicked on a link or email, out of all those who opened that email. In this case, to improve this rate you need to combine a good subject line with optimized CTAs.

Crafting a clear message, optimizing your email to have a responsive design, and sparking the reader's georgia mobile database interest are some strategies to improve this metric.


In a few hours, social media posts are forgotten. When the walls are filled with too much information, it is not possible to view all those messages, as in the case of Facebook, for example. There, the algorithm classifies and shows only what is considered relevant according to our habits.

On the other hand, this only happens with emails if they are deleted. If this does not happen, they remain in your potential student's inbox and can be opened at any time.