Innovationthe fourth domain of digital transformation

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With social media, mobile devices and business channels, every business has access to a flood of unstructured data that is generated without planning and can increasingly be used to power new analytical tools. These big data tools create the conditions for companies to make new types of predictions, discover unexpected patterns in business activities and unlock new sources of value.

Now, data is becoming a major aspect for all organizational units doctor data and strategic assets to be developed and explored over time. Data is a fundamental component of how all companies function, differentiate themselves in markets and generate new value. I've already talked a little about the importance of data throughout the text, but if you want to know more about how to use it in a practical way, read the trends in digital transformation in the next topic.

is innovation: the process by which new ideas are developed, tested and brought to market. Traditionally, innovation was managed with an exclusive focus on the finished product. Because market testing was difficult, most innovation decisions were based on intuition. However, the cost of failure has always been high, so avoiding it was and still is fundamental.