What steps are necessary when developing a PPC strategy?

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Wie überwache und analysiere ich die Leistung meiner PPC-Strategie?
Antwort: Learn about the performance of your ads in detail. Use the great tracking tools provided by your PPC platform or use a third-party tool like Google Analytics. Keep an eye on how often your ads are clicked, how much you are paying for them, and what you are getting in return.

Question 10: What are some common mistakes to avoid when developing a PPC strategy?
Antwort: Avoid walking the plank by neglecting to do your homework on keywords or not giving your indonesia mobile database ds and landing pages the attention they need. Be realistic about what you can achieve and always keep an eye on what's happening. Missing your target audience or ignoring what your competition is up to can also send your strategy spiraling down the drain.



Akademische Referenzen
Ellis, TS, & Ellis, DA (2014). Developing an effective pay-per-click advertising strategy. Journal of Marketing Development and Competitiveness, 8(3), 37-50. In this article, the Ellis duo explains to us the importance of keywords, objectives and targeted ads. They argue that this is the foundation of successful PPC campaigns.