LAL in marketing should not be too small (it is better to start with 1000 people), but not too big - up to 1 million users. You can form a LAL from any group, but you need to be sure that these users are interested in the product. To do this, choose those who:
already made an order;
regularly visits the site and interacts with it;
downloaded and installed the application;
is a member of a community on a social network and leaves comments (collection of such a segment occurs through parsing using special programs or services);
registered or performed another target action.
You can select those who participate in surveys on your site using site data, events, or uploaded databases.
How to create similar audiences and work with them?
LAL can be used in marketing in a kazakhstan mobile database variety of ways, but it must first be created correctly.
How to create in myTarget?
There are 2 ways to create a look-alike segment:
through the "look-alike" section. To do this, go to the "look-alike" menu on the "Audiences" tab, select the source of construction and click on "Create look-alike".
using the links in the sections:
"User Lists"
Select the "User Lists" section on the "Audiences" tab, then click "Increase Audience" in the "Reach" column. Next, you need to select the list on the basis of which the Look-alike will be created, give it a name and create a segment.
"Events in Applications"
On the "Audiences" tab, click "Events in applications" and select the desired one, then you need to expand the list of configured trackers and click on the desired one. A list of events will open, based on which you can create a new audience.
"Top.mail.ru Counters"
On the "Audiences" tab, select "Top.mail.ru Counters" and click the "Create" button in the "Look-alike" column.
You can also create a LAL based on data obtained from previous advertising campaigns. To do this, select Advertising Campaigns as the source.