Number of comments. 5% of reach is a good result.

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Post reach. The norm is at least 30% of the number of subscribers. In Reels, reach can be much higher.
Subscriber growth. For small accounts (from 1,000 to 10,000 subscribers) - at least 5% per month.
Number of likes. At least 10% of reach.
The percentage of the target audience is at least 60%. If you need people from Kyiv, 50% of subscribers from Turkey is a bad indicator.
It is important to understand that on personal blogs, bosnia and herzegovina telegram data these indicators will always be higher than on company accounts, because we are used to expressing sympathy and communicating with specific people, not abstract businesses.

The number of reposts and saves depends on the format of the account and the posts. People are more likely to save lists, life hacks, instructions, interesting places and ideas. They are more likely to share funny posts, thoughts and shocking posts.

How to work with Instagram statistics
Here are some useful tips on how to use statistics.

1. Calculate other indicators as well, track their growth:

Engagement Rate – the number of reactions divided by reach.
Subscriber growth rate.
Average engagement – ​​the number of likes, comments, saves, and average reach of recent posts.
2. Evaluate the correctness of actions: post different content and track indicators. As a result, you will find the formats that are most interesting to subscribers.

3. When publishing posts, consider when your audience is online.

4. Compare user activity on weekdays and weekends, mornings and evenings, weekdays and holidays. You might be surprised, but even non-obvious factors, such as weather, affect activity and engagement.