How is this trend implemented in our activities as marketers?

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We are optimizing our sales within social networks so that people don't just sit there and like every message, but respond and place orders so that it is as easy and simple as possible. Due to the fact that the competition is very high, and in general, the products are more or less the same for all of us, people will choose based on time and emotion.

That is, the brand that responds faster than everyone bulgaria telegram data else, and at the same time is more loyal and emotional, will win. Previously, we worked within the framework of reducing prices, this was the basis of marketing, but now we are adding emotion. Unfortunately, everything comes to the Ukrainian market late, there are bureaucratic aspects. Some brands have already been lucky, but we expect this year that this technology will be available to everyone, and we will be able to sell directly through Instagram.

Through Instagram, stores are designed, clickable, with pricing, with immediate payments. Instagram Shopping is generally not new. This is something that has been in effect abroad for several years, but we expect it to happen in Ukraine in the near future.