Some equipment is necessary to get the most out of your professional marketing videos. You will spend a little more to acquire these materials, but the return on your investment will be very positive. Think of it as an excellent investment in your company.
Camera
This is perhaps the most important piece of equipment for your home studio. But that doesn’t mean you have to spend a lot. With the help of factors like lighting, you can make a more economical choice while still maintaining a professional look for your video. Some factors to consider when choosing your camera are:
HD : choose equipment that records your videos in high definition, this is a very important factor to show the quality of your work.
External audio input : cameras usually capture audio from recordings, however, they do not perform this function very well. Therefore, it is necessary for it to have an input for capturing audio from another device.
Audio
This item cannot be underestimated in any way, as it is very important to ensure the quality of your marketing video and that the content is conveyed in a clear and objective way. The sounds need to be understandable, so pay close attention to this part!
There are a few ways to capture sound in your recordings. You jamaica mobile database will choose the one (or ones) that best suit your script:
Directional microphone : also known as boom , ideal for when the sound of many people needs to be captured.
Lapel microphone : This microphone is placed on the clothing of the person being filmed. It is discreet and works very well for videos with just one person.
Handheld microphone : known as a microphone, this is the one that journalists usually use in reports.
Lighting
Lighting is another determining factor for your videos. It needs to be impeccable. Good work at this stage avoids problems in the editing room. Thinking about this aspect from a professional perspective will provide an interesting experience for those watching. Some equipment can help you with this task:
Softbox : to illuminate the participants or objects present in the video.
Backlight : adds depth and establishes an interesting contrast between the subject in the video and the background.