Rich snippets are Google search results that include more detailed information, such as:
Customer Reviews
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Frequently asked questions
These search results are more attractive to users because they provide additional value when searching online. Naturally, to drive more traffic to your website from Google, you need to take advantage of rich snippets whenever possible.
To do this, your website needs to include specific country wise email marketing list elements of structured data as well as relevant content for your target keywords. Follow Ahref’s rich snippets guidelines to get started.
5. Use local SEO to attract nearby users to your website
If your business has a local storefront or presence, using local SEO strategies on Google is a must!
Local SEO involves optimizing your Google My Business listing to include relevant information searchers need to know about your business. This includes:
Opening hours
Website URL
Physical address
Enticing product/service/location imagery
Business Category
Customer Reviews
Related keywords
A local SEO strategy also involves creating localized content on your website to rank in organic search results. When interested customers search for your business on Google, your content will rank alongside your Google My Business listing, giving users the opportunity to visit your website with more than one click.
6. Try pay-per-click advertising
Dominate search results for specific keywords by investing in pay-per-click advertising (PPC).
This paid advertising strategy allows you to create ads that will appear at the top of search results for keywords and phrases of your choice. Use PPC ads to drive more traffic to your latest articles, new products, and homepage, thereby gaining more overall traffic from Google.
Best of all, you can include a toll-free number and call tracking in your ad to track the number of offline contacts your ad generates!