The metaverse is predicted to have a promising future. But is anyone using it?

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Last year, the metaverse was in the sights of marketers , this year its added value is in doubt. Nevertheless, it is predicted to have a promising future. The metaverse is the concept of a virtual world that connects different digital environments and allows users to interact, communicate and perform various activities using digital avatars. Although the metaverse was the subject of interest of many marketers and brands last year, this year's trends indicate a slight decline in this interest. However, it is still predicted to have a promising future.

In the past year, the metaverse has been attractive to iran phone number data marketers and brands, who have used it to create virtual experiences for their customers. Brands like Nike, H&M, Gucci, and T-Mobile have created their own digital worlds where users can shop, communicate, listen to music, and participate in various activities.

However, this year, we can see a slight decline in interest in this concept. There are several factors that could play a role in this decline. One reason could be that users may not yet be fully prepared to transition to such a virtual world and do not feel a pressing need for these experiences. Another factor could be that brands and marketers are still figuring out the best ways to use the metaverse to effectively interact with their target audiences.

Booksellers launch campaigns for schoolchildren
Bookstores are launching campaigns linked to the start of the school year to reach out to schoolchildren and their parents. These campaigns emphasize the advantage of shopping at a bookstore, where you can get all the necessary school supplies and textbooks in one place.

Since August, booksellers have been focusing on communication regarding the upcoming start of the school year. Some bookstores have even adjusted their long-term strategy to better address the needs and expectations of customers during this period. For example, Adam Pýcha, e-commerce director and CMO of Knihy Dobrovský, says that after three years, they are changing the campaign with school monsters and coming up with new communication that will continue until 2025.