The list will now unify metrics with YouTube for video ads

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To make it easier for you to evaluate your campaigns, Sklik is changing the calculation of video ad metrics . While previously the key indicator was the completion of the ad regardless of its length, it will now also take into account other interactions with the ad. This change will allow you to easily compare results from the largest video advertising platforms, including YouTube. The calculated metrics for views will include not only ad clicks, but also those who watch within 30 seconds of longer videos. This way, you will get a more comprehensive view of the performance of your video campaigns and better understand how your content resonates with your audience.

This change in how Sklik calculates video ad netherlands phone number data metrics reflects current trends and the needs of advertisers who require more detailed and accurate data to evaluate the success of their campaigns. By taking into account interactions such as ad clicks and watching within 30 seconds of longer videos, you will have a better overview of how your viewers are responding to your content and how they are engaging.

The new metrics system will give you the ability to compare campaign performance across different video advertising platforms, which is key to optimizing your marketing strategies and budget allocation. You’ll see which platform is delivering the best results and where changes need to be made.