In addition to being physically present with the public, it is essential to have a digital presence . More than 120 million Brazilians have access to the internet and this number is only set to grow. Digital political marketing should be one of the main concerns when it comes to building voter loyalty and generating engagement with the public.
We will highlight two tools/actions here. They are:
Official website : This is the place to gather information about the politician and his political and life trajectory, as well as his ideas and main projects. It is also a contact retention tool.
Inbound marketing : Another important task of digital political jordan mobile database marketing is the constant production of content that is relevant to the electorate. Make sure to keep them well informed about all your actions. This can be done through blogs, social networks, sending marketing emails and SMS, and video content for the internet.
However, don’t delegate this function to amateurs. Behind good marketing actions there is a lot of strategic planning and a team dedicated to performing these functions. Which brings us to the next topic!
Count on a Public Relations
The Public Relations (or PR) professional will work in an integrated manner with the entire political marketing team. He or she will be able to carry out a diagnosis that will indicate who the voters are, the current image of the politician and his or her opponents, and the target audience.
Soon after this, the professional will be able to develop strategies. All of the professional's work revolves around an organizational chart and schedule, and his or her thoughts turn to budgets, strategic actions to be implemented, such as events, publicity, street mobilizations and digital marketing, etc. The PR is able to define strategies for building or restructuring the politician's image and identity.