WHAT TO EXPECT FROM SOCIAL MEDIA IN 2024?

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After the incredible turn of events of Twitter's rebranding, now "X", the world of social media seems to have become more exciting than ever. New horizons are opening up before us, and we can't help but tell you about them.

Diving into marketers’ kenya cell phone number list predictions for 2024, social media experts seem to have revealed some very interesting insights. We’d like to share with you some key takeaways that could improve our social strategies.


1. Build lasting relationships.

In 2024, it is not the speed of content that dictates the rules, but the depth of relationships. Building meaningful and lasting connections with the audience will be the secret to success.

2. “Thought leadership”.

In a society full of uncertainty, thought leadership will be our point of reference. Sharing authentic content, based on one's own experiences and points of view will be essential to stimulate new ways of thinking, fostering discussions that can generate trust and improve engagement.

3. AI and social data.

In 2024, AI will be considered as the golden rule for analyzing data. Less time to operate, more time to reflect.