The benefits of a social media employee training process

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But empowering other teams to tap into social for business insights and create content—for your channels or theirs—requires the right training. In this article, you’ll learn about the core benefits of social media employee training, and what you need to get started.

There are likely many employees at your company who want to get involved in social—on behalf of your brand, or to build their personal one. According to Sprout Social research, 56% of employees would share company posts simply because their company encouraged them to.

Whether it’s done during onboarding or throughout the algeria phone number data year—in person or via webinars—social media employee training removes many of the common barriers that prevent employees from getting involved, or prevent brands from encouraging them to. Think: posting anxiety or brand risk.

Let’s get into a few ways employee social media training can empower staff and put brands at ease.

Organic brand advocacy
Your employees are some of your best brand advocates. Delivering training that empowers them to share company content on social means your brand and posts get amplified, while your team saves budget on paid advertising.

Brand advocacy leads to some of the most authentic promotion you can ask for. And in the age of authenticity, organic social posts are more important than ever. People trust real people—39% of consumers say real customer testimonials or demos are the content they prefer seeing from brands, according to The 2022 Sprout Social Index™.